K, Hyun Guen KimGraphic Designer 

About







Work

First Cabin WIP

The Urban Squeeze
Festival of Flight
Cercle
?!
Arca






Experience


Festival of Flight

Brand Identity
Typography

2024


Festival of Flight is an annual event in L.A. that brings together flight enthusiasts, local communities, and families to celebrate aviation through various showcases and performances. During my research, I noticed that the event seemed to attract more aviation enthusiasts than families. With this in mind, I designed a visual identity system tailored for flight enthusiasts who bring their kids. The branding is inspired by the design of an aircraft rudder, and I developed a custom typography that serves as a key element of the system.






Brand System

The logo and brand system were inspired by the shape of an airplane's rudder. During my research, I came across many beautiful sky photos and impressive airshow images, but I chose to focus on the finer details of the aircraft.

To me, those close-up elements felt far more captivating and visually compelling.





Typography

I started by designing the logo first, and then extended the concept further by creating typography that echoes the form of the rudder.





Poster 







Poster 







Booklet

For the booklet, I focused on the subtle details that people often overlook—how airplanes feature beautiful graphic elements and intricate design details.





Pamphlet







Spatial







Spatial







Billboard