K, Hyun Guen KimGraphic Designer
About
Work
First Cabin WIP
The Urban Squeeze
Festival of Flight
Cercle
?!
Arca
Experience
Editorial
8.5”x11” p.140
2023
The Pop Art movement has always blurred the boundaries between highbrow and lowbrow culture. This art exhibit features the most influential Pop artists of the current generation: Jeff Koons, Daniel Arsham, Kaws, Alex Israel, Miaz Brothers, and Jerkface. Humor and satire are major themes surrounding the exhibition, casting a lens on modern-day society to reflect its values, morals, and obsessions.
When I immerse myself in Pop Art, I feel a sense of intrigue. It's fascinating how these artists capture our attention with the mundane, turning ordinary elements into extraordinary pieces. This is the moment when my head goes ?!—meaning, "Oh, I know this; this is so familiar." That’s why, for this project, I’ve crafted an artist's book tailored to a Pop Art exhibition hosted by Gagosian Gallery in Los Angeles.
Because Pop artists often use mundane objects, I incorporated a repetition system throughout the book. For example, my divider page is repeated twice to reflect the idea of mass production—a fundamental concept in the Pop Art movement.