K, Hyun Guen KimGraphic Designer 

About







Work

First Cabin WIP

The Urban Squeeze
Festival of Flight
Cercle
?!
Arca






Experience


Cercle

Brand Identity Typrography

2023

Imagine standing in the middle of the Eiffel Tower, beside the Pyramids, high up in the mountains, or by a serene lake—when suddenly, a DJ starts playing music. It would be an unforgettable experience. Cercle is a live and online platform that transforms concerts into transcendent journeys by meticulously curating, filming, and broadcasting performances in breathtaking global locations. Embodying the essence of innovation, I have infused the brand with a visionary touch through a bespoke typeface  molded into captivating circles, creating a cohesive and bold visual identity. This custom design not only serves as a unique artistic element but also symbolizes the Cercle’s ethos.






Brand System

The logo and brand system were inspired by the fragmented sounds of electronic music.
While most music feels continuous and fluid, electronic music stood out to me with its countless distinct sounds—almost like individual dots.

This concept became the foundation for the logo and typography I created.







Poster
24”x36”





Booklet
8”x8”





Signage





Website










Coding
I did some coding to extend my work. I thought playing music in different landmarks was a really cool idea, so I created a page where you can select a location and download a customized image featuring my brand system.